South West Australia is home to a number of world class surf beaches and has been a surf destination since the 1950s. The Surf Museum project is intended as both a virtual and physical repository and resource to engage with a growing global surfing community. Studio Evans Lane have undertaken the first stage of the project which includes : Strategic definition, Brief development and Feasibility study. These have been carried out to establish viability and secure funding. One area of research here was the development of an on-line presence to develop and build advocacy and generate (crowd) funding. This is still in development.